Jewelry Reimagined for a Modern World

LABell Jewelry is a next-gen jewelry platform that bridges technology, storytelling, and business strategy.
We help visionary brands like StarVinci® create scalable, certified, emotionally resonant products while empowering retailers to grow smarter.

Preview the Future

We’re unveiling five industry-shifting bridal programs, designed to spark emotional value and drive long-term retail growth.

Backed by Science. Loved for Sparkle.

Every LABell piece is held to the highest standards of visual and data-backed performance.


From GCAL 8X® grading to ECOFIRE™ Hearts & Arrows, our proprietary and third-party systems ensure brilliance you can see and trust.

Built for Modern Buyers. Ready for Smart Retailers.

Why B2C2B Works

Our B2C2B ecosystem allows consumers to build emotional connections with brands like StarVinci®, while retail partners gain access to ready-made marketing, storytelling, and inventory systems.

Lumina Apex™

Peak light return, precision symmetry, and polish

GCAL-certified across eight critical cut parameters

Ideal for flagship bridal, collectors, and super-premium jewelry

Backed by LegacyMarked™ blockchain verification

Lumina MAX™

Luxury-grade cutting with exceptional beauty

Optimal balance of value and refinement

Available in Round Brilliant and Fancy Shapes (Oval, Princess, Pear, Marquise)

Crafted for elevated everyday wear, stacking, or travel rings

StarVinci® Lifestyle Jewelry Collection